UPCEA Bronze Award Winner

The goal of this Northwestern University College Prep marketing campaign was to promote this on-campus and online program to high school students nationwide to generate applications from qualified students. Our strategy relied on using a blend of online and print materials to target high-performing students directly and also building awareness through high school guidance counselors at schools that typically produce high percentages of college applicants. A series of videos were produced to provide specific insights from our 2023 College Prep students. We succeeded in increasing the number of applicants from the 2023 session and on-campus spaces reached capacity.