UPCEA Bronze Award Winner

To build momentum and interest in this unique online offering in the Healthcare Administration space, we utilized a variety of media, recognizing the busy lifestyles of healthcare professionals and understanding that multiple impressions would be essential to make an impact and drive potential students to action. Webpages, landing pages, banner ads, third-party emails, videos and social media ads were created on the digital front and brochures and out-of-home ads were printed. These were helpful in creating a sense of scale for the new program; and internal communications and social media endorsements from faculty directors lent authority and credibility to the program for a well-educated and involved target audience.