School of Professional Studies Ad
NORTHWESTERN UNIVERSITY
SCHOOL OF PROFESSIONAL STUDIES
This 15-second video was created for a LinkedIn CTV campaign promoting Northwestern’s School of Professional Studies. A mix of existing b-roll and stock footage was used, with close collaboration with the voiceover actor to refine pacing.
Program-Specific Meta Ads
NORTHWESTERN UNIVERSITY SCHOOL OF PROFESSIONAL STUDIES
This series uses a consistent style across 13 different programs, reaching a range of audiences based on their areas of interest. The two examples featured below were used for stories and reels, while all ads in the series also included versions formatted for in-feed placements. The dynamic nature of these videos was designed to quickly grab the attention of people scrolling through their phones on social media.
A Visual Journey through Northwestern's Campuses
This video, which utilized existing footage, offers accepted students, including many from around the world, a glimpse into life at Northwestern University. From the urban setting of the Chicago campus to a sneak peek at the iconic Evanston campus, this visual journey helps entice those students to enroll in the University.
MA in Sports Administration Reel
This sponsored Instagram reel aims to raise awareness of Northwestern's MA in Sports Administration program. It uses previously recorded content to briefly showcase one of our successful graduates thriving in their career at The Big Ten Network.