This video series features an MFA graduate and keynote speaker from Northwestern’s virtual convocation ceremony, sharing his personal journey. Originally, this video was created for Northwestern’s website to motivate potential students to apply. However, we identified an opportunity to expand his unique perspective into two general marketing videos for Meta. One focuses on Rivera and his message, while the other uses b-roll and typographic overlays to inspire.

This project marked a significant expansion of my role in art direction. I provided on-site creative direction for both Ryan Rivera’s interview and the convocation ceremony, guiding the videographer as he captured b-roll footage. I lead discussions with Northwestern’s creative team and the external video production partner to communicate our vision and establish a timeline. During post-production, I worked closely with the video editor to provide feedback on footage selection, pacing, and graphic elements ensuring cohesive final results.